A forum member suggested that we do this, and I thought it was a bloody good idea, so we did it.
Thanks Seren for the idea and thanks Shoque for making it happen.
We will have a direct link back to the relevant page in the online shop from the product thread in the forum.
So wherever you are in a product thread, you will be able to jump directly to the product page on the web site.
It does require me to make some mods to the threads, so the full transition will take a few days.
But this is what it will look like....Look for the red "See in Shop" hyperlink at the top and bottom of the page......