It's not rocket science, but how jeans are measured and sized accounts for more questions of us than almost any other subject. Why the confusion? Well, a lot of it stems from the fact that western jeans manufacturers have for years "flatter-tagged" their jeans, that is, erred on the low side when stating the waist-size. Conversely, many Japanese Jeans companies do the opposite. So the net result is that tag-sizing is often more myth than reality.

So the only really accurate way to guage your size, is to take a pair of your favourite fitting jeans and measure them as per the steps below.

We don't claim that this is a world-first, but it does follow pretty established rules for measuring jeans in the modern era.

Still confused? Drop us an email