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Messages - Niro

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Sport / Re: Football (Soccer)
« on: August 22, 2016, 04:37:07 pm »
Only concern people should have had about Zlatan is if he would get the appropiate service from midfield. If you give him opportunities to score, he will do it. Even better if other players can support him and take away/occupy defenders.
I think if United dropped Roonpig, slot Mata in no.10 role and put Miki out on right wing, he would get better service.

He's still only played 3 games (including community shield) though.

Footwear / Re: Red Wing Shoes
« on: August 22, 2016, 04:25:54 pm »
Yea I am thinking about getting the black Iron Ranger for the winter now. Hopefully the London store will update their stock soon


Actually nor do we.  Nor does anyone in our supply to retail chain. 

The margins we make out of retailers is a non-sustainable business model.  Part of the reason we have a retailer network (and they know this because I tell them), is that they drive customers to Ironheart.co.uk.  None of our retailers can afford to or has the space to carry more than about 15% of our range. 

Customer goes into retailer, sees Iron Heart, falls in love, goes home, Googles Iron Heart and see all the other goodies that we sell (our retailers know this happens, because we tell them it will), we then sell a product at a higher margin than we would selling to a retailer, which allows us to continue what we do without increasing prices.

ha, that's exactly what happened to me. I bought my first Iron Heart clothing in Rivet & Hide several months ago and it is already my favourite brand!

Great customer service and remarkable, nay, unparalleled levels of interaction with the customer base are two of the unique qualities of IHUK.

I have bought clothing online many times, and I can honestly say I had the best customer service when I made my first order with IHUK.

I also like how on the forums you can talk freely about other brands that are operating in the same niche market.

1) You provide the platform. Retailers pay for the integration. Prices for these solutions drop monthly. Jump on it when feasible, but early.

2) Brands like Louis Vuitton, Hermes, Apple, IKEA, etc. face the same challenge, but decided to deal with it differently. Not because they enjoy burning money. I think to make it work you have to know your customers extremely well and your fear of figuratively burning your brand has to exceed your fear of literally burning surplus production.

Just food for thoughts.

1) Such platforms are not cheap. This is a niche market, retailers do not make big profits.
The companies which do what you have suggested are large with high turnovers, their retailers are also large.

2) You cannot seriously compare Iron Heart to any of those companies, or even the markets they operate in.

Having sales are a part of any retail market. In my opinion they create more positivity than negativity to a brand and its customers.
Poor customer service and limited or no interaction to customer base is what hurts brands more than anything else.

I would buy a pair of 777-UHR...make it my first pair of iron heart jeans

Sport / Re: Football (Soccer)
« on: August 20, 2016, 02:38:14 pm »
God Zlatan has arrived!

I just got the green one in the mail today (my 3rd iron heart flannel).

After several wears and maybe a wash or two, how have people found it? Does it soften up a bit?
It's my first unbrushed flannel, so just wondering.

Other Brands and Shops / Re: Oni Denim
« on: August 19, 2016, 03:58:43 pm »
I will post pics after my first wash, probably will be after the coming winter or after next winter.

I saw that cuff rip pic on sufu also. Seemed like a one off.

Iron Heart Retailers / Re: IRON HEART STOCKISTS
« on: August 18, 2016, 02:00:16 pm »
Rivet & Hide are missing from the European list  :)

Other Brands and Shops / Re: Oni Denim
« on: August 18, 2016, 11:57:06 am »
I bought a pair of Oni 546ZR earlier in the year, and they are my favourite jeans. The fit is perfect and just feel so lovely to wear.
I have heard/seen some peoples complaints on Oni jeans not being durable enough and needing repairs long within the year, so I will see how mine go.

An iron heart MA-1 jacket would be awesome!

Hellos. I'm from London, UK.
Thanks to Rivet & Hide, several months ago I was turned into a big Iron Heart fan. Strangely I haven't got a pair of jeans yet, but I do now have 4 t-shirts and 3 flannel shirts.

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