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Author Topic: The Iron Heart Outlet  (Read 55912 times)

Online Giles

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The Iron Heart Outlet
« on: June 09, 2017, 05:04:37 pm »
Something we’ve struggled with over the years is how we move stuff that just isn’t selling quickly enough.

Of course, one argument is that we should never reduce anything because our clothes are timeless and don’t go out of style.  Whilst that’s on the whole correct, we don’t have infinite storage space and definitely don’t have an infinite amount of cash to tie up in stock!

We have always been uncomfortable with the concept of “specials” and the way we’ve handled them because having discounted items in main categories both messed up and probably “cheapened” the website.  But without an alternative route to market, we have had to work out a way of moving stuff that needs clearing in the least inelegant way possible.

We are going to give the following a try and see how it works.  We have created an Iron Heart “Outlet”.  Product we’ve decided to reduce in price will move to the Outlet and will no longer appear in any other category on the website, so our main categories don’t get muddled with reduced items.

The sort of items that will go into the Outlet will be:

•   Products that for whatever reason just aren’t selling.  I wish that we had perfect vision and never made stuff that does not sell, but we don’t.

•   Products that did sell, but we have an erratic and/or incomplete set of sizes left.

•   Certain sizes of an otherwise great selling item:  for example a pair of jeans where we have about 15 x tag 36 left , but zero tag 33 and 34.  We need to shift the tag 36 so that we can justify initiating another production run to backfill the other sizes.

•   Superseded products, where a new version has been released with slight differences in design and/or fabric.

•   One-off cock-ups (for instance where we have hemmed a pair of jeans to the wrong length).

•   Occasional slightly imperfect and/or worn returned items.

From time to time, the Outlet may be closed for a few days for maintenance and updates, re-opening with new stock and possibly some amended prices.

As ever, your feedback is welcomed.
« Last Edit: June 09, 2017, 05:29:38 pm by Giles »
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

Online Giles

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Re: The Iron Heart Outlet
« Reply #1 on: June 09, 2017, 05:06:29 pm »
So it's now up and running with quite a lot of items added....

OUTLET
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

Offline manufc10

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Re: The Iron Heart Outlet
« Reply #2 on: June 09, 2017, 05:21:12 pm »
Very cool @Giles.  Excellent way to handle the products that aren't moving.  Well done. 

Offline Dion

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Re: The Iron Heart Outlet
« Reply #3 on: June 09, 2017, 05:53:19 pm »
I didn't have the impression the ''Specials'' section was messing anything up, now it's just called ''Outlet''. Personally I liked ''Specials'' better. It sounded more special :).

Online Giles

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Re: The Iron Heart Outlet
« Reply #4 on: June 09, 2017, 06:08:06 pm »
a) Reduced items used to live in the "Specials" category AND their original "home" category. We did not like reduced items living along side full priced items, we felt that it was messy.  They now only exist in Outlet
b) We also felt that "Specials" may encourage clicks to something that people thought was special rather than reduced.
c) We certainly do not have a monopoly on good ideas.  What we have done may be a bad idea, but we won't know until we've tried it.
« Last Edit: June 09, 2017, 09:16:13 pm by Giles »
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

Offline G.J.F-64

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The Iron Heart Outlet
« Reply #5 on: June 09, 2017, 06:27:56 pm »
Sounds good


Edit:

I had the 134 in Xl in the basket and was on the way to pay it ...and was not fast enough...gone

enjoy .
« Last Edit: June 09, 2017, 07:18:58 pm by G.J.F-64 »

Offline steelworker

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Re: The Iron Heart Outlet
« Reply #6 on: June 10, 2017, 09:38:01 am »
This is a good idea. IHM-11 @$400 is a great deal. Makes me want to buy it & I've already got one.
Those are my principles, and if you don't like them...
Well, I have others.

Online Giles

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Re: The Iron Heart Outlet
« Reply #7 on: June 10, 2017, 09:39:40 am »
(Don't - we'll make a loss on it  :D )
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

Online Giles

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Re: The Iron Heart Outlet
« Reply #8 on: June 30, 2017, 09:25:41 am »
The Outlet is shut at the moment but will open at 16:00 BST on Monday.  More reductions and more stuff.......  Sign up for the newsletter HERE.
« Last Edit: June 30, 2017, 08:52:23 pm by Madame Buttonfly »
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

Offline Dion

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Re: The Iron Heart Outlet
« Reply #9 on: July 02, 2017, 09:01:51 am »
Personally I liked ''Specials'' better.

The outlet idea is brilliant and the outlet newsletter as well!

Offline Madame Buttonfly

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Re: The Iron Heart Outlet
« Reply #10 on: July 03, 2017, 02:28:13 pm »
Personally I liked ''Specials'' better.

The outlet idea is brilliant and the outlet newsletter as well!

Thanks @Dion - we're always keen to try out new ideas, appreciate your support!
 :)

AKA Mrs G AKA Blanket Gollum

Offline Madame Buttonfly

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Re: The Iron Heart Outlet
« Reply #11 on: July 03, 2017, 04:01:44 pm »
Iron Heart Outlet has reopened for business!
 :)
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Offline Seul

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Re: The Iron Heart Outlet
« Reply #12 on: July 03, 2017, 04:08:13 pm »
That blue/ cream UHF workshirt  :P

Offline neph93

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Re: The Iron Heart Outlet
« Reply #13 on: July 03, 2017, 07:53:31 pm »
Iron Heart Outlet has reopened for business!
 :)

Can you close it again please? There are items that are screaming my name at prices that are hard to resist  ???

  :D
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Offline Dion

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Re: The Iron Heart Outlet
« Reply #14 on: July 03, 2017, 08:09:57 pm »
I'm glad the 130-GB XXL was sold in the first couple of minutes.