Google «Levi’s lawsuit 2007» and you’ll get the idea, but
@Wlemon sums it up nicely. I’ve heard so many funny stories about that time. Guys pulling all nighters at SE to stitch rip arctuates, draws full of little red pocket tabs.
Whatever your opinion of Levi’s or your attitude to intellectual property, it was a shitshow for Levi’s in the end. The Japanese denim brands worshipped Levi’s. They were the reason Japanese denim existed. Two IH cuts are directly «inspired» by specific Levi’s models. The use of Levi’s arcs, pocket tabs and the patch references are pure homage. And Levi’s come along and fuck them. It’s like The Rolling Stones suing bar bands for playing Brown Sugar.
The real kicker for Levi’s is that it forced the Japanese brands to focus on their own branding and identity, thus becoming a much more viable propostion in the global market place. The free advertising Levi’s gave them didn’t hurt either
Giles was there for all of it and has some stories. Of course he can’t tell them because every time he does Levi’s put a horses head in his bed
