This is the Obbi Good Label Story

[Scasi]

Nice!

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[obbigood]

Still in 2013, as I mentioned, quite a lot happened during that year.

We welcomed yet another visit from IH UK. I think it was a one-day stop over or a few hours, can't remember. In any case, we were happy to receive Giles and Paula in this new retail space.

[obbigood]

Apart from Europe and USA, we ventured in China in 2013.

As Singaporean, we are fluent in English and Mandarin, so communication was not difficult. However, with Mandarin proficiency, it was not easy to make business right away. We spent a few years understanding the government policies, and the way to do business.

Fortunately, we had some true friends who helped us constantly.

Very soon, we were in the circle of the denim activists in China.

[Giles]

Fortunately, we had some true friends who helped us constantly.

(and somebody who was going to sell me a seagull  )

[Scasi]

Fortunately, we had some true friends who helped us constantly.

(and somebody who was going to sell me a seagull  )

Fuck, you remember that!

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[Giles]

Of course 

[Scasi]

Of course 

I will see what I can do.

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[Scasi]

Of course 

Solomax says there's too many franken in the market, and already instruct his "go to shop" to keep a look out for original.

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[Giles]

Thank you.........

[obbigood]

We have come to the year 2014. It was Europe as usual, and a special 'Fish n Chips' with the Ironheart team.
​In this image post, you will see some of our visits in Berlin and attending 'Fish n Chips' event in Gosport UK, with some of the forum members (6 years younger  )

[neph93]

I am loving this document. Great archive, great story. Thanks again for doing this.

[obbigood]

Thank you! We have more coming up. As the years get recent, the pictures are more due the popularity of mobile phone camera 

[obbigood]

The year was 2015, after we got Europe and China on-going, we went to Japan this year. It was the Clutch Collection Show (CC Show), where you see a cool brand line-up you normally see on the Japanese magazine like, Lightning, Free n Easy...

Organized by Clutch Magazine from Japan, we exhibited in CC Show, first time in Japan. We used Japanese Shinki Shell Cordovan that year, part of the reason for Japanese market. But in the end, our Shell Cordovan leather goods sold more outside of Japan...













Shanghai Fashion Week
Well, yes! This year, we exhibited in Shanghai Fashion Week too. It was an invitation from a China brand who was consolidating a few niche brand for an area to ourselves. We were glad we fit in.
Without much expectation, the show was surprisingly good in terms of Obbi Good Label's exposure. Additionally, we enjoyed the city. It is a great metropolis.

[obbigood]

Remembering our Aviator Bag on the cover of Clutch Magazine in 2015.

It was a great honour for a small brand like us.

And relatively to Ironheart supporters, the discussion was done in Gosport

[obbigood]

Continuing 2015, we attended SR as the third tradeshow for the year. We worked hard to showcase our staple collections like Hobo Bags, Condor wallets.
In this year, we are still focusing alot on small leather goods. But with plans to expand into bags, which you can see in the coming years.