After some careful thought, I have noticed that while googling, you may find IH products which "appear to be" much cheaper elsewhere, i.e. eBay for instance. IH products are definitely getting to be a bit more mainstream now, though you'll probably never find them at Nordstroms. However, the service and customer attention which Giles and Kiya (Self Edge staff) provide are irreplaceable -- and the peace of mind you get when doing biz with these two gentlemen allows you to focus on more important things -- like living life. That's my honest opinion. Every now and then when I think of the $$ I'm spending with Giles and Kiya, I must remind myself of a lesson I've painfully learned many, many times in life -- "There ain't no such thing as a free lunch". Put another way, "If something seems too good to be true, there's always a catch".